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THOMAS

AMBROSE

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W FESTIVAL

2016

W Energy

W fest is a festival, a festival with music concerts, skate competitions, spray walls, design exhibition and designer talks is a 1 stop event where passionate individuals get together, connected and enjoy. This was proposed as W Energy drink lacked brand presence in its market, and a new marketing strategy was needed.

With it brought about a different touch points of the events. Such as Print Advertisement,  a Microsite, event design and brochure.

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Showreel

Advertisement

Desired to target at a crowd who is passionate in what they do and wanting to live out their dream, hence I started with the idea of a photoshop collage effect, trying to make a surreal effect, making something exists between possible and impossible. Sticking closely to its corporate colours, the look and feel is easily achieved

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Wavellite Poster street.jpg
WAVELLITE POSTER MUsic.jpg

Microsite

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3 cups

Flour

1½ cups

Butter

Festival Look & Miscellaneous

W spray wall where graffiti artists can express themselves as well as to hang around with their friends and audiences as they work.

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W skate park where the skaters can hangout.

Skate park.jpg
Drink Caravan 2-2.jpg

An official W caravan to quench the thirst and refuel the energy for the festival goers. Taking the opportunity to introduce the true highlight of the event, the drink. It could be drunk as a stand alone and could also be mixed into a variety of concoctions, promoting various sides of the drinks yet known by the participants.

Festival Guide

© 2014 - 2022 by Thomas Ambrose/Monocrease

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