Photography
Image Making
2014 - 2019
Rant! And Feel Better
Rant! And Feel Better
“Rant! And Feel Better” is a Ranting platform that allows users to rant their pent up unhappiness in hopes to feel better.
It is an app that allows users to tap into community effort for support, whre each user would help each other through thoughts and advices. At the same time, users anonymity is kept private to provide a safe space for people to share.
Ultimately in hopes to vent out unhappiness to feel better again.
“Rant! And Feel Better” is a Ranting platform that allows users to rant their pent up unhappiness in hopes to feel better.
It is an app that allows users to tap into community effort for support, whre each user would help each other through thoughts and advices. At the same time, users anonymity is kept private to provide a safe space for people to share.
Ultimately in hopes to vent out unhappiness to feel better again.
Campaign
Marketing
Advertisement
Website
Publications
W FESTIVAL
2016
W Energy
W fest is a festival, a festival with music concerts, skate competitions, spray walls, design exhibition and designer talks is a 1 stop event where passionate individuals get together, connected and enjoy. This was proposed as W Energy drink lacked brand presence in its market, and a new marketing strategy was needed.
With it brought about a different touch points of the events. Such as Print Advertisement, a Microsite, event design and brochure.

Showreel
Advertisement
Desired to target at a crowd who is passionate in what they do and wanting to live out their dream, hence I started with the idea of a photoshop collage effect, trying to make a surreal effect, making something exists between possible and impossible. Sticking closely to its corporate colours, the look and feel is easily achieved



Microsite

3 cups
Flour
1½ cups
Butter
Festival Look & Miscellaneous
W spray wall where graffiti artists can express themselves as well as to hang around with their friends and audiences as they work.



W skate park where the skaters can hangout.


An official W caravan to quench the thirst and refuel the energy for the festival goers. Taking the opportunity to introduce the true highlight of the event, the drink. It could be drunk as a stand alone and could also be mixed into a variety of concoctions, promoting various sides of the drinks yet known by the participants.
Festival Guide


